SAGE
Joann's gone. Your customers didn't stop sewing. SAGE Craft keeps their project flow alive.
Every approved class, pattern bundle, and inventory drop can become a SAGE page. Quilters 20 miles away can find your shop via Google with useful class and item details instead of thin guide claims. Free to start; $25/mo when you upgrade.
No credit card to start. Your dashboard and storefront stay free; keep listing items anytime.
SAGE Craft Community — classes, supplies, and the group chat, all routed through your shop.
When Joann closed, hobbyists lost more than a supply source. They lost the classes, the project groups, the substitution knowledge, the community hub. Indie shops are the natural landing spot — but most don't have the software to host all of it. SAGE Craft does.
How it works
Set up in an afternoon. First class live by the weekend.
Pick your vertical
Fabric / quilt / yarn / beading / mixed craft. SAGE suggests a starting taxonomy for your review.
Import classes + supplies
Connect POS (Square / Lightspeed), drop in your class calendar — or hand-enter a few and pattern-fill the rest.
Review storefront + group hub
Class pages, pattern pages, and community groups become reviewable owner surfaces before you share or index them broadly.
Shoppers find you
"Quilt class near me" searches surface your page. First class fills, substitution tool kicks in.
The Joann gap, in plain English.
Joann Fabric filed for bankruptcy and closed its last stores in 2025. An entire hobby category got orphaned overnight: quilters, sewers, knitters, beaders, scrapbookers, model builders — all left choosing between two big-box chains (Michaels, Hobby Lobby) that never really served them, or ordering online from Amazon and hoping it matches.
The natural landing spot is your local indie fabric / yarn / craft shop. But Joann wasn't just selling supplies — it was hosting the classes, the guild meetups, the project-inspiration wall, the "what can I substitute" knowledge. Most indie shops have the inventory to fill the supply gap, but they don't have the software to host the community. SAGE Craft is built to fill both at once.
What you used to pay — vs. SAGE Craft.
Indie craft shops piece together Etsy, Shopify, Meetup, Eventbrite, Mailchimp, a scheduler, a POS — and still don't have a community hub. SAGE Craft is one bill.
| Capability | Legacy stack | SAGE Craft ($25/mo) |
|---|---|---|
| Storefront + supply catalog | Shopify ($29–79/mo) or Etsy (6.5% + listings + transaction fees) | Included — SAGE Storefront, no per-order cut |
| Class & workshop scheduling | Eventbrite (3.7%+$1.79 per ticket) or Acuity ($16–49/mo) | Included — attendance, waitlists, owner-approved payment path when enabled |
| Community / guild meetups | Meetup ($16/mo) or rented Facebook Group | Included — group hub lives under your SAGE/shop-owned surface |
| Email to regulars + class reminders | Mailchimp ($30–80/mo once list grows) | Included — send with your domain, one-click unsubscribe |
| Pattern-to-supply bundling | Doesn't exist in off-the-shelf tools | Included — checks against approved local inventory |
| Supply substitution (discontinued lines) | Your shop-floor knowledge, lost when staff change | Included — suggests in-stock alternatives for review |
| Local-inventory SEO | Manual, or nothing | Included — approved per-class + per-pattern pages for local discovery |
| Social draft packets + approved-channel scheduling | Buffer / Later ($15/mo) + manual drafts | Included — drafted from your classes + inventory; final posting stays owner-approved |
| Total | $110–250+/mo + per-ticket fees | $25/mo — one bill, one login |
Most indie craft shops replace Shopify + Eventbrite + Meetup + Mailchimp + Buffer ($110–250/mo + ticketing fees) with SAGE Craft at $25.
The craft-world context your dashboard actually needs.
SAGE surfaces quilt shows, yarn festivals, pattern releases, designer collabs, and seasonal project trends right on your dashboard. Weekly digest, not a news app. You decide what's worth a post or a class.
Create your free SAGE storefront.
No card required. Website optional. We create your SAGE storefront and dashboard, then email your magic link.
- Free SAGE dashboard and storefront for your craft shop.
- Free item listings for fabric, yarn, kits, tools, classes, workshops, and pattern bundles.
- Free shareable storefront link for customers, even if you do not have a website.
- Free signup bonus: your first 5 SAGE fixes are free. 1 free per week after that.
- $25/mo after a 14-day trial: unlock class scheduling, supply inventory, pattern bundles, substitution help, customer imports, draft campaigns, Google Business fixes, and owner-approved sends.
Built for the post-Joann era
Classes, community, and supply substitution as first-class features — not bolt-ons.
Your data is yours
Export classes, students, customers, orders in one click. We never sell it.
No long contracts
Month-to-month. Cancel from your dashboard — no retention mazes.
$25/mo flat
Free to start, no credit card. Class scheduler, community, and storefront tools are ready when you upgrade.